Free UK delivery on every order
30-day returns on unopened items
Nails · Hair accessories · Everyday makeup
Free UK delivery on every order
30-day returns on unopened items
Nails · Hair accessories · Everyday makeup
Free UK delivery on every order
30-day returns on unopened items
Nails · Hair accessories · Everyday makeup
Free UK delivery on every order
30-day returns on unopened items
Nails · Hair accessories · Everyday makeup
Free UK delivery on every order
30-day returns on unopened items
Nails · Hair accessories · Everyday makeup
Free UK delivery on every order
30-day returns on unopened items
Nails · Hair accessories · Everyday makeup
Free UK delivery on every order
30-day returns on unopened items
Nails · Hair accessories · Everyday makeup
Free UK delivery on every order
30-day returns on unopened items
Nails · Hair accessories · Everyday makeup
Free UK delivery on every order
30-day returns on unopened items
Nails · Hair accessories · Everyday makeup
Free UK delivery on every order
30-day returns on unopened items
Nails · Hair accessories · Everyday makeup





Every order, tracked, no minimum.
Every order ships free to any UK address, tracked. Dispatch in 1–2 working days, delivery typically 6–12 working days from dispatch. Prices include everything — nothing to pay on receipt.
Unopened items, full refund.
Return unopened, unused items within 30 days of delivery for a full refund to your original payment method. Faulty or wrong items are replaced or refunded in full, return postage included. Email mivorauk@gmail.com to start a return.
Almay Multi-Benefit Mascara 504 Black Waterproof delivers long-lasting, smudge-resistant volume, length, separation and a conditioned feel for sensitive eyes.
Designed to give lashes a dramatic yet natural finish, this Almay mascara blends pigment, lift and lightweight conditioning in one wand. The formula includes keratin to help lashes look fuller while remaining gentle—hypoallergenic, fragrance-free, ophthalmologist-tested and safe for contact lens wearers. Its waterproof version holds curl and resists smudging for up to eight hours, making it a practical option for all-day wear.
The blend of buildable pigments and a lightweight base layers onto lashes without clumping, so you get fuller-looking lashes that still move naturally. The wand’s plant-derived bristles separate each lash and distribute product evenly for defined length and volume.
The waterproof formulation locks pigment in place to resist tears, humidity and daily wear, helping lashes look fresh for extended periods. While durable, the formula is designed to remain comfortable and not flake under typical conditions.
Yes—Almay formulated this mascara to be hypoallergenic and ophthalmologist-tested, making it suitable for people with sensitive eyes or those who wear contact lenses. The fragrance-free, non-irritating formula minimizes common triggers while still delivering visible results.
For full impact, start at the base of lashes and wiggle the brush upward in short strokes to coat roots through tips; multiple light coats build drama without clumps. To remove, use a gentle oil-based or waterproof makeup remover to dissolve the formula without rubbing harshly.
Who this is for: This mascara suits anyone seeking a dependable, high-impact lash look while prioritizing eye comfort—ideal for people with sensitive eyes, contact lens wearers, and those who want a waterproof option that conditions as it defines. If you want buildable volume, visible length, and a separated, non-flaky finish backed by ophthalmologist testing and a fragrance-free, cruelty-free formulation, Almay Multi-Benefit Mascara 504 Black Waterproof is a practical pick.
Isododecane, Aqua ((Water) Eau), Trimethylsiloxysilicate, VP/Eicosene Copolymer, Ethylene/VA Copolymer, Paraffin, Cera Carnauba ((Copernicia Cerifera (Carnauba) Wax) Cire De Carnauba), Quaternium-90 Bentonite, Tall Oil Glycerides, Cera Alba ((Beeswax) Cire D' Abeille), Polyester-5, Hydrolyzed Keratin, Panthenol, Tocopheryl Acetate, Phytantriol, Lysine HCl, Leucine, Alanine, Aloe Barbadensis Leaf Extract, Hydrolyzed Wheat Protein/PVP Crosspolymer, Polyglyceryl-3, Diisostearate, Aminomethyl Propanediol, Propylene Carbonate, PEG-26-PPG-30 Phosphate, Butylene Glycol, Hexylene Glycol, Caprylyl Glycol, Phenoxyethanol, Methylparaben, Ethylparaben, May Contain [+/-: Black 2 (CI 77266), Iron Oxides (CI 77491, 77492, 77499)].
Q: Is Almay Multi-Benefit Mascara safe for sensitive eyes?
A: Yes. It’s hypoallergenic, ophthalmologist-tested, fragrance-free, and suitable for contact lens wearers.
Q: How long does the waterproof formula last?
A: The waterproof version is designed to resist smudging and maintain wear for up to about eight hours under normal conditions.
Every order ships free to any UK address — no minimum spend. Orders are packed and dispatched within 1–2 working days. Typical delivery is 6–12 working days from dispatch; you get a tracking link by email the moment the parcel leaves the warehouse.
We deliver duty paid: the price you see at checkout is the price you pay. There is nothing to settle on the doorstep.
You have 30 days from delivery to return an item. For hygiene reasons cosmetics, nail products and hair accessories must be unopened and unused, with seals intact. Email mivorauk@gmail.com with your order number and we will send return instructions within one working day. Refunds go back to your original payment method within 14 days of the return arriving.
Faulty, damaged or wrong items are refunded or replaced in full, including any return postage. Full details: Returns policy · Delivery policy.
Thanks for subscribing!
This email has been registered!
| Product | Description | Collection | Availability | Product type | Other details |
|---|