iroiro Semi-Permanent Hair Color 105 Plum — 4 oz eco-pouch, vegan & conditioning

IROIRO 105 Plum is a vegan, semi-permanent cream hair color that delivers vibrant plum tones while conditioning hair with coconut oil and 95% natural ingredients.

Whether you want bold fashion color or a soft, dimensional plum sheen, this 4 oz eco-pouch offers an easy-to-use, cruelty-free option made in the USA. The formula is free from peroxide, ammonia, PPD, parabens, and synthetic fragrances, so it’s designed to deposit color gently while helping hair feel nourished and hydrated. Packaged in an eco-friendly pouch, IROIRO reduces waste and helps you use every drop of product.

How long will the 105 Plum shade last on my hair?

Longevity depends on your hair’s starting color, porosity, and how often you wash it. On pre-lightened hair, semi-permanent pigments can last several weeks, gradually fading with each shampoo; on darker bases, the result may be more of a translucent tint.

• Expect bold color on lightened (Level 9–10) hair for 4–8+ weeks.
• On medium to dark hair, 105 Plum provides a sheer plum sheen that fades faster.
• Use color-safe, sulfate-free shampoos and cool rinse water to extend wear.

Will this product damage or dry out my hair?

IROIRO’s cream formula includes pure coconut oil and 95% natural ingredients to help condition strands during coloring. Because it’s semi-permanent and contains no peroxide or ammonia, it avoids the lifting process that causes most chemical damage.

• Gentle, non-oxidative dyeing reduces structural stress on hair fibers.
• Coconut oil assists with moisture and a smoother finish.
• Suitable for touch-ups and creative color without frequent bleaching.

How should I prepare my hair for the best Plum results?

For true plum or pastel tones, starting from a light, evenly lifted base (Level 9–10+) yields the most accurate shade. If your hair is darker, expect a subtler plum tint; consider professional lightening for brighter, cooler results.

• Lighten evenly to Level 9–10 if you want vivid, pastel, or silver-plum shades.
• Perform a strand test to preview color depth and processing time.
• Apply to towel-dried, detangled hair for even coverage and efficient pigment uptake.

What makes IROIRO eco-pouches and clean formula different?

IROIRO prioritizes sustainability and clean beauty by eliminating many common harsh ingredients and using a lighter, low-waste pouch instead of bulky plastic jars. The pouch design reduces shipping weight and helps you squeeze out every last bit of color.

• Pouch packaging decreases plastic use and shipping emissions compared to bottles.
• Free from petrol-derived chemicals, PEGs, parabens, synthetic preservatives, alcohol, ammonia, peroxide, and PPD.
• Made in the USA with cruelty-free certification and vegan formulation.

Who is this for? IROIRO 105 Plum is aimed at people seeking a fashionable plum hue without committing to permanent chemical processing, and who value natural ingredients and sustainable packaging. It’s a good match for color-savvy users who already lighten their hair for pastel or silver tones, and for those wanting a conditioning, low-odor dyeing experience with clean-beauty credentials. If you prefer dramatic, long-lasting permanent color or need gray coverage that requires oxidation, consult a stylist for the best permanent alternatives.

How to use: follow package directions, perform a patch/strand test before full application, and use color-friendly aftercare for best retention.