Joico Color Balance Purple Conditioner, 33.8 oz — Violet Toning Conditioner for Cool Blonde & Gray with UV Protection

Joico Color Balance Purple Conditioner is a violet-toned conditioning treatment that neutralizes brassy yellow tones while hydrating and protecting color-treated blonde and gray hair.

This professional-grade conditioner blends pigment and nourishment to help maintain cool, salon-fresh tones between appointments. Formulated for color-treated blondes, silver and highlighted hair, it uses violet pigments to counteract unwanted warmth while delivering moisture, strength and UV protection. SmartRelease Technology continuously releases reparative ingredients for ongoing repair and protection after application.

How does this conditioner remove yellow and brassy tones?

Violet pigments in the formula deposit on the hair surface to cancel out yellow and brassiness, visibly cooling the tone. Regular use helps sustain a balanced, neutral blonde or silver appearance without over-toning.

• Direct-deposit violet pigments counteract yellow tones immediately
• Works with color-treated hair to preserve salon tone between services
• Visible neutralizing effect for up to multiple washes when used as directed

Will it damage or dry out color-treated hair?

No—this conditioner is designed to hydrate and detangle while protecting the color. It contains moisturizing agents and a delivery system that releases repair ingredients to strengthen the hair shaft rather than strip it.

• Rosehip oil and green tea extract add moisture and antioxidant protection
• Keratin and arginine support structural repair and resilience
• Detangling properties smooth hair, reducing breakage during styling

How does SmartRelease Technology benefit my hair over time?

SmartRelease liposomes continually dispense active ingredients after rinsing, so repair and protection persist beyond the shower. This sustained release helps replenish lost proteins and shield hair from daily styling stressors.

• Continuous delivery of rosehip oil, arginine and keratin
• Supports long-term strength and decreased porosity
• Helps maintain vibrancy and manageability between uses

Can this conditioner help protect color from sun and fading?

Yes—the formula includes green tea extract and UV absorbers that work together to reduce fading from environmental exposure. While not a replacement for dedicated sun protection, it helps preserve vibrancy and slows tonal shift.

• UV absorbers reduce color fade from sunlight
• Antioxidant-rich green tea defends against free-radical damage
• Pairs well with other Joico color-care products for extended protection

Who is this for: Joico Color Balance Purple Conditioner is intended for people with cool blondes, highlighted hair, silver/gray tones or anyone seeking to neutralize yellow brassiness while improving shine, strength and manageability. Ideal for professional and at-home use, it benefits color-treated strands that need both pigment correction and nourishing repair.

Ingredients

SMART RELEASE TECHNOLOGY, GREEN TEA EXTRACT AND UV ABSORBERS, VIOLET PIGMENTS, Water/Aqua/Eau, Cetyl Alcohol, Stearyl Alcohol, Behentrimonium Chloride, Arginine HCl, Phosphatidylcholine, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Rosa Canina Fruit Oil, Camellia Sinensis Leaf Extract, Amodimethicone, Cetyl Ethylhexanoate, Polyquaternium-37, Guar Hydroxypropyltrimonium Chloride, Dicaprylyl Carbonate, Dimethicone, Aminopropyl Dimethicone, Polyamide-2, Disodium EDTA, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Trideceth-12, Cetrimonium Chloride, Citric Acid, Lauryl Glucoside, Butylene Glycol, Isopropyl Alcohol, Phenoxyethanol, Iodopropynyl Butylcarbamate, PEG-4 Laurate, Sodium Benzoate, Limonene, Linalool, Fragrance/Parfum, Ext. Violet 2 (CI 60730), Basic Violet 2 (42520).