tarte Shape Tape concealer full-coverage liquid 35N Medium — soft-matte, 16HR crease-resistant brightening

tarte Shape Tape Concealer is a vegan, full-coverage liquid concealer that delivers a soft-matte, creaseless finish while brightening and blurring fine lines for up to 16 hours.

This lightweight yet full-coverage formula is built around tarte's signature "tape" technology to visibly smooth and lift the eye area and skin. It combines longwear performance with skin-conditioning botanicals and a jumbo Speed Smoother applicator for fast, precise coverage. The product is cruelty-free, formulated without parabens, mineral oil, phthalates, triclosan, sodium lauryl sulfate, or gluten, and is dermatologist tested.

How does Shape Tape deliver full coverage without looking heavy?

The concealer uses a high-pigment formula that spreads thinly for opaque coverage while maintaining a natural soft-matte surface. Tape technology helps disperse pigment evenly so areas look smoothed rather than cakey.

• High-pigment, blendable formula for opaque correction
• Soft-matte finish reduces shine and appears natural in photos
• Tape technology blurs lines to prevent chalky buildup
• Jumbo Speed Smoother applicator deposits the right amount for easy blending

Will this concealer crease under my eyes or settle into fine lines?

Shape Tape is specially formulated to resist creasing and settling; clinical testing indicates long-lasting crease resistance. It smooths and blurs the look of fine lines so coverage stays even throughout the day.

• 16-hour wear and 12-hour crease-proof performance in clinical testing
• Light-diffusing pigments reduce the appearance of texture
• Skin-conditioning butters help maintain a hydrated-looking finish
• Minimal transfer when set with powder for all-day wear

What skin benefits and ingredients are included?

Beyond coverage, this formula includes shea butter and mango butter to moisturize and condition skin, plus licorice root extract to brighten the under-eye area and help correct discoloration. The product is vegan and free from common irritants.

• Shea butter and mango butter for comfort and conditioning
• Licorice root extract supports brighter-looking under-eyes
• Dermatologist tested and formulated without parabens or mineral oil
• Vegan and cruelty-free — suitable for conscious beauty routines

How do I apply Shape Tape for the best results?

Use the jumbo Speed Smoother to deposit concealer where needed, then blend with a sponge, brush, or fingertips. Set lightly with powder in the T-zone or under-eye to lock wear without losing finish or brightness.

• Apply a few dots under the eye and along any discoloration
• Blend outward using tapping motions for seamless coverage
• Set with translucent powder only where you need extra hold
• Use shade 35N for medium, neutral undertones

Who is this for? This concealer suits anyone seeking high-coverage correction with a natural matte finish—ideal for people who want longwear performance without a heavy look. It works well for under-eye brightening, spot concealing, and contour highlight, especially for those with medium-neutral skin tones seeking a vegan, dermatologist-tested option. If you prefer buildable opacity, skin-conditioning ingredients, and a crease-resistant finish, tarte Shape Tape in 35N is formulated to meet those needs.

Ingredients

Please refer to product packaging for the most up to date list of ingredients and country of origin. Water/Aqua/Eau, cyclopentasiloxane, cyclohexasiloxane, butylene glycol, PEG-10 dimethicone, methyl methacrylate crosspolymer, trimethylsiloxysilicate, sodium chloride, disteardimonium hectorite, cetyl PEG/PPG-10/1 dimethicone, aluminum hydroxide, amyl cinnamal, benzyl salicylate, butyrospermum parkii (shea) butter, convallaria majalis bulb/root extract, dimethicone/vinyl dimethicone crosspolymer, disodium EDTA, ethylhexylglycerin, geraniol, glycyrrhiza glabra (licorice) root extract, helianthus annuus (sunflower) seed oil, hexyl cinnamal, hydroxycitronellal, leontopodium alpinum flower/leaf extract, lilium candidum flower extract, limonene, linalool, magnolia liliflora flower extract, mangifera indica (mango) seed butter, olea europaea (olive) fruit oil, paeonia lactiflora root extract, fragrance/parfum, phenoxyethanol, TBHQ, tocopherol, triethoxycaprylylsilane, triethyl citrate, ulmus davidiana root extract, glycerin, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate. (+/-): Titanium Dioxide (CI 77891), iron oxides (CI 77491, CI 77492, CI 77499).