VIRTUE Recovery Hair Serum — 1.7 fl oz cream-to-serum for repairing damage, reducing frizz and restoring softness

VIRTUE Recovery Hair Serum is a cream-to-serum treatment that absorbs from cuticle to core to help repair visible damage and restore softer, smoother hair.

This 1.7 fl oz formula combines a lightweight texture with restorative ingredients to tame frizz, improve manageability, and leave hair looking healthier without heaviness. Designed to glide onto damp or dry hair, the serum can be used every day as the first step in your styling routine or as a targeted treatment for stressed strands. Its scent blends creamy coconut and bright yuzu with warm wood notes for a nourishing sensory finish.

How does this serum help repair damaged hair?

The formula works by penetrating the hair shaft to strengthen and smooth the cuticle, reducing the appearance of breakage and frizz. It balances nourishment without weighing down fine or medium hair, so you get visible improvement in texture and shine.

• Cream-to-serum texture absorbs quickly into fiber
• Targets cuticle and core for multi-level repair
• Reduces frizz while improving softness and manageability

When and how should I apply the VIRTUE Recovery Hair Serum?

Apply 2–3 pumps from roots to ends on either damp or dry hair—use it as the first step in your routine or whenever strands need smoothing. A little goes a long way, so start with less and add as needed for thicker or coarser sections.

• Use on damp hair before styling to protect and detangle
• Apply on dry hair to tame flyaways and add shine
• Safe for daily use or as an intensive spot treatment

Is this serum suitable for my hair type and color-treated hair?

Yes—this lightweight treatment is formulated for all hair types and works on chemically treated or color-processed strands. It aims to improve texture and manageability without disrupting salon color or leaving residue.

• Suitable for fine, medium, thick, curly, and straight hair
• Works on color-treated and heat-styled hair
• Non-greasy finish preserves style and movement

What fragrance and sensorial experience should I expect?

The serum features a rich, nurturing scent that layers creamy coconut and tropical yuzu accents over warm woody base notes. The aroma is designed to feel luxurious yet not overpowering, making each application a sensory step in your care routine.

• Creamy coconut for a comforting gourmand top note
• Bright yuzu adds a fresh, uplifting contrast
• Warm woods give a grounded, lasting dry down

Who is this for: VIRTUE Recovery Hair Serum is ideal for anyone wanting to improve the look and feel of damaged, dry, or frizz-prone hair without heavy oils. If you style frequently with heat, color-treat your hair, or simply want a daily product that smooths, strengthens, and conditions from cuticle to core, this serum fits into morning or evening routines and adapts to all hair textures.